Day One, a health and wellness brand dedicated to empowering individuals through lifestyle changes, approached us to transform their social media presence. Despite a substantial Instagram following of 13.8K, their engagement was low, and they needed a clear strategy to turn passive followers into active participants and clients.
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Here’s how we helped Day One strengthen its connection with its audience and drive meaningful results.
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01 Our Approach
We crafted a focused social media strategy for Day One, emphasizing:
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Content Strategy: A mix of educational, motivational, and promotional posts to engage and inspire followers.
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Target Audience: Tailored content for women aged 18-44, focused on health, wellness, and personal growth.
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Posting Schedule: 18 posts per month on Instagram and Facebook, with an optional budget for boosting posts to expand reach.
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KPIs: Focused on boosting engagement, increasing website traffic, and converting followers into clients.
02 The Solution
We delivered a multi-platform social media strategy designed to increase engagement and visibility for Day One. The approach included a balanced mix of content types (educational, motivational, and promotional), as well as tailored messaging that resonated with the target audience's motivations and challenges.​
03 The Result
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Increased Engagement: The strategic content plan boosted engagement rates by providing valuable and motivating content.
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Stronger Brand Presence: Day One was positioned as an authority in the health and wellness space, with content that educated and inspired followers.
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Conversion: The content plan increased website traffic and inquiries for Day One’s services, driving more potential clients to the brand.
Through a focused and strategic social media plan, we helped Day One transform their engagement, grow their brand presence, and convert followers into potential clients. By tailoring content to their audience and providing value through educational and motivational posts, we positioned Day One as a trusted authority in the health and wellness space. Ready to take your social media to the next level?
Let’s create a strategy that delivers real results. Get in touch.